Murf | murf.com.au
Pete Murphy, ABN 89 124 677 903
Last updated: September 24th 2026

Your privacy matters. This policy explains what personal information Murf collects, why, how it's kept safe, and your rights. Murf handles personal information in line with the Australian Privacy Principles.

1. What information is collected

Depending on the services you use, Murf may collect:

• Contact details: your name, email, phone number and address.
• Health information: your health screening answers, medical history, injuries, medications, pregnancy status, and any information from your doctor or other health professionals.
• Assessment and progress information: session notes, training logs, movement and posture assessments, body measurements, and progress photos (only with your consent).
• Coaching information: goals, lifestyle habits, nutrition information and anything else you share during coaching.
• Payment information: payment records. Card details are handled by third-party payment providers and are not stored by Murf.
• Website information: information collected through cookies and analytics tools, such as pages visited and how you found the website.

2. How information is collected

Information is collected directly from you through intake and screening forms, bookings and purchases, emails and messages, coaching sessions, and when you sign up for emails or free resources. With your consent, it may also be collected from your doctor or other health professionals.

3. Why information is collected

Your information is used to:

• deliver safe and effective training, breathwork and coaching
• assess whether a service is suitable and safe for you
• design and adjust your programs
• process payments and manage bookings
• communicate with you about your sessions and coaching
• send you emails and updates you've signed up for
• improve Murf's services and website.

4. Health information

4.1 Health information is sensitive information. It is only collected with your consent, and only where it's needed to deliver your services safely.

4.2 Your health information will not be shared with anyone else without your consent, except where required or permitted by law, such as in an emergency where there is a serious threat to your life or health.

5. Sharing with other health professionals

5.1 With your consent, Murf may share relevant information with your doctor, chiropractor, physiotherapist or other health professionals to support your care. You'll be asked before any information is shared.

6. Third-party platforms

6.1 Murf uses trusted third-party platforms to deliver services and store information. These may include Notion, PT Distinction, Kajabi, WPForms, Calendly, Google Workspace, and secure third-party payment providers.

6.2 Some of these providers may store information on servers outside Australia, including in the United States. Murf chooses providers that take reasonable steps to protect your information.

7. Marketing emails

7.1 If you sign up for emails or free resources, you'll receive emails from Murf. You can unsubscribe at any time using the link at the bottom of any email.

7.2 Your information will never be sold or given to other businesses for their marketing.

8. Photos and testimonials

8.1 Your photos, progress pictures, videos, name or testimonial will only be used in marketing with your written consent. You can withdraw consent at any time.

9. Keeping information secure

9.1 Murf takes reasonable steps to protect your information from misuse, loss and unauthorised access, including password-protected accounts and limiting access to your information.

9.2 Information is kept for as long as it's needed to provide services and meet legal and tax obligations, and is then securely deleted or de-identified.

10. Accessing and correcting your information

10.1 You can ask to access or correct the personal information Murf holds about you at any time by emailing info@murf.com.au.

10.2 You can also ask for your information to be deleted, unless it needs to be kept for legal reasons.

11. Cookies and analytics

11.1 The website uses cookies and analytics tools to understand how it's used and to improve it. You can disable cookies in your browser settings, although some parts of the website may not work as well.

12. Complaints

12.1 If you have a concern about how your information has been handled, please contact Murf first at info@murf.com.au. Murf will respond within 30 days.

12.2 If you're not satisfied with the response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

13. Changes to this policy

13.1 This policy may be updated from time to time. The current version will always be available at murf.com.au/privacy.

14. Contact

Pete Murphy (Murf)
Email: info@murf.com.au
Website: murf.com.au