Murf

Lifestyle Optimisation Coach

Solid Start Plan

Intentional foundations. Set up for success.

Want to train with me,
but the upfront cost feels heavy?

Let's Get You Off to a Solid Start

I've been in this industry for 25 years, and I know that life gets expensive.
Rent, kids, bills, all of it.
When money's tight, looking after yourself is usually the first thing to go.

I don't want cost to be the reason you miss out. So I built this plan for people who want real coaching but can't stretch to paying session by session right now.

How it works

You pay $60 a week, for 16 weeks.

That gives you 8 face-to-face sessions over the 16 weeks.
We do more face-to-face sessions at the start, then gradually spread them out as you become more confident on your own.

  • Weeks 1 to 4: Weekly face-to-face sessions. We build your foundations, technique and routine.
  • Weeks 5 to 8: Fortnightly sessions. You're training more on your own now, using what you've learned, with me checking in and refining.
  • Weeks 9 to 16: Monthly sessions. You're running your program independently, and we meet to progress and adjust.

Why we start with more sessions

Those first four weeks are where the real learning happens. You'll learn how to move well, become more aware of your body, and build up a library of programs in my app that you actually know how to use. So when we start spreading the sessions out, the training you do on your own is safer and far more effective. You're not just following a program. You understand it.

That's 8 face-to-face sessions plus 16 weeks of online coaching, all for one steady weekly payment.

Here's the deal

My online coaching is normally $60 a week. That gets you your program in the app, messaging support and regular check-ins, but no face-to-face sessions.

With the Solid Start Plan, you pay exactly the same $60 a week. But when you commit to 16 weeks, I'll also train you face to face 8 times, at no extra cost.

Online coaching only Solid Start Plan
Weekly price $60 $60
Online coaching Yes Yes
Face-to-face sessions None 8
You pay over 16 weeks $960 $960
Standard value $960 $1,440

If you paid my standard rates, 16 weeks with 8 face-to-face sessions would cost $1,440. With Solid Start, you pay $960. That's a $480 saving when you complete the 16 weeks, plus 8 hands-on sessions you wouldn't get with online coaching alone.

What's included

  • 8 one-on-one sessions with me
  • Your personalised training programs in the app
  • Access to my full library of educational resources
  • Calorie Counter and Food Diary
  • Habit Tracking and Accountability
  • Ongoing messaging support, so you can ask questions along the way
  • Regular check-ins to keep you on track

Who this is for

  • You want to get fitter, stronger or healthier, but the upfront cost is a genuine barrier
  • You'd benefit from hands-on coaching while you learn
  • You're ready to commit to 16 weeks and show up for yourself
  • You'd like to eventually train confidently on your own

A 16-week commitment, kept simple

This plan works because we see it through together. The $60 a week pricing is based on completing the full 16 weeks. If life changes and you need to finish early, you'll simply pay my standard rates for what you've used, and you can pay that off weekly too. Everything is written down clearly before we start, so there are no surprises.

What happens after 16 weeks?

You get to choose.

  • You're done. You walk away with your programs, your knowledge, solid habits, and a routine that's yours.
  • You keep going. Stay on at $60 a week for online coaching. You keep the app, the programs and my support, and you can book face-to-face sessions whenever you need them.

Why I'm offering this

Because I've seen what happens when people get the right support early.
They don't just get fitter.
They feel more capable, more grounded and more in control of their lives.
Everyone deserves a shot at that.

16 weeks. 8 face-to-face sessions. $60 a week.​

Frequently Asked Questions

Is this cheaper than your normal training?

Yes. You're paying my online coaching price, with 8 face-to-face sessions included. It's a deliberate way of helping people get started.

Why do we do more sessions at the start?

Because that's when you learn the most. The early sessions build your technique, your body awareness and your confidence with the programs in the app. So when you're training on your own between sessions, it's safer and more effective.

Do I need to prove I'm struggling financially?

No. I trust you. If the upfront cost feels heavy, this plan is for you.

Is it a lock-in contract?

It's a 16-week agreement. The discounted pricing depends on finishing the program, so we agree on that up front.

What if I need to stop early?

Life happens, and I get it. If you finish early, you'll pay my standard rates for what you've used: $120 for each week you had a session, and $60 for each week of online coaching without a session. We subtract what you've already paid, and you can pay any balance off at $60 a week. It's all laid out clearly before we start, so there are no surprises.

What if I get sick or injured?

We can pause the program for up to 4 weeks, and your payments pause too. We just pick up where we left off.

What if I can't make a session?

Give me at least 48 hours' notice and we'll reschedule. With less notice, I'll do my best to fit you in that week, but if there's no time available, the session counts as used. No-shows count as a session used.

How do payments work?

A simple weekly payment of $60, taken automatically for 16 weeks.

Can I do more sessions if I want?

Absolutely. Extra sessions can be added any time at the standard $120 rate.

Personal Training

Real coaching, designed to flow with your lifestyle.
Simple, effective training and habits that help you get stronger, move better, and feel better without overcomplicating it.

Breathwork

Guided breathwork sessions designed to help you reset and reconnect.
Simple, powerful techniques to regulate your nervous system, reduce stress, and create clarity - so you can show up calmer, clearer, and more in control.

Online Coaching

Coaching that fits your life - wherever you are.
Simple, structured training, habits, and accountability to keep you consistent, build momentum, and get real results.

Right Onsite

Real, on-site workshops built for construction crews.
Simple, practical tools for stress, mental health, and communication - helping your team feel better, work better together, and show up stronger on site.

LIfestyle Coaching

In-depth coaching for the challenges you’re navigating in life.
Practical support, reflection, and tools to help you build clarity, emotional strength, and direction - so you can move forward with confidence.

Events

Active, social events designed to bring blokes together.
Surfing, wakeboarding, and shared experiences that break down barriers, build connection, and create space to learn real-life skills - without the pressure.

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